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New statistics from Nielsen Online point out that Google’s dominance of the search market is not going away anytime soon, as Google Search Engine usages has grown substantially over the past year by 16.7%. Google now holds an estimated 64.2% of the “search share market.”

Keep in mind, a lot of search users use multiple search engines, so this does NOT mean that 64.2% of users ONLY search Google. According to Nielsen, Google’s share represents 6.1 billion searches, which is roughly four times greater, or 400% more, than Yahoo Search, which has a 15.8% share of the search market with an estimated 1.5 billion searches, an estimated growth of 1.7% over the past year.

Yahoo’s possible future parent company Microsoft however has barely seen any growth in search share over the past year, with only a 0.3% growth over the past year and a 10.3% hold of the search market.

Of course if Yahoo AND Microsoft Search do merge under an almost inescapable acquisition of Yahoo by Redmond, that combined share would be roughly 26% of the search market, and growth would be expected as a Google alternative with inherent browser and communications integration (Yahoo Mail, Hotmail, IE, Yahoo Messenger …etc.) would gather interest and enhanced circulation of search on the desktop and beyond.

One interesting stat is that AOL Search has shown more growth than Microsoft or Yahoo, with a 6.6% growth after last year. AOL has been quite aggressive in the establishment of their content network and bringing together all of the search and advertising acquisitions it has made over the past couple of years. ::Full content::

So this question has been on my mind for a while now, “Are you willing to be Consistent?”  I mean really ask yourself this question.  If you are not willing to be consistent in your Marketing, SEO, and Social Media efforts, then you need to reevaluate your career or success.  Consistency, in my mind, is the key in life and especially in your marketing strategies.

So many times I hear people saying that they tried everything they could.  The truth is they probably were on the right track or at least on the path, but they gave up early and were not steady in their efforts.

Anything worthwhile and lasting with online marketing takes time and effort. Can we get results in a day or even a couple of hours?  Sure, but will these results be to our benefit and be there for the long haul, most likely not.

Just because I am writing this article about consistency doesn’t mean that I am perfectly consistent, in fact I am not.  But I have found in the aspects of my life that I am consistent I am very successful.  I, therefore, strive daily to be as consistent as I can be. ::Full content::

With the economy in limbo what should search marketer’s focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.

Milind Mody said because of the economy “a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great ’short as well as long term Return on Investment’.”

Specifically Mody said that local search is an important part of the overall mix. “Client reviews and customer ratings form an important aspect of local search SEO. These reviews also helps in branding and reputation management. So I would also highly recommend working with clients on getting their customer ratings and reviews on local search engines.” ::Full content::

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Ecom4vn có thể tư vấn và giúp bạn đăng ký tên miền trong thời gian nhanh nhất và hiệu quả nhất với chi phí thấp và khả năng bảo mật cao nhất cho tên miền của bạn. Bạn có thể tham khảo bảng chi phí đăng ký tên miền phía dưới.

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